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Hurray for Fools

grafton's 1
grafton's 2
(yes, the pictures are huge, just wanted you to appreciate the details! And they do still need to be cleaned...)

My parents came over last week after garage saling with a surprise for me... I love those surprises, please feel free to come over when ever you want, Mom and Dad. If you could, please bring that fabulous oversized, vintage clutch with the Lucite closure. That would be great. Yup, thanks! Anyways, they didn't bring me the clutch but they brought a whole basket full of advertising etchings/prints (?) from Grafton's. These would be used to print advertisements, notice how they look backwards and how they left room for wording, so that the base of the ad was the same but the message could be different?

So many reason's to love them... I love that each etching has a fashion illustration (I have about 15-20 assorted etchings!). I enjoyed illustration class in university immensely and while the camera rules the industry now, I still love the glamour evoked by fashion illustration.

I love that these were probably used over and over again. They are definitely from a time when the fashion trend was slow and silhouettes stayed similar for a few years. Sometimes, I think that trends come and go too quick, it's a constant 100 metre dash to stay currant. I love studs (preferably unmarried and in firefighter garb..) but then Forever 21 loved studs and now I'm already sick of them. That's tiring.

I love that I feel like I have a part of local history. As far as I know, it's a Canadian company and now is affiliated with Tip Top Tailors (that right, Linda?). Back in the day, lots of people probably got these ads and now I have the originals.

I mostly love the foolish lady who sold the whole basket of these for $10. Sometimes, you find something while thrifting, and you pity the fool who let that fabulousness slide through their fingers. I hope she spends her $10 wisely, perhaps a Subway lunch or downtown parking? I know I'm going to hang on to these babies, so no, don't expect them up on eBay anytime soon. Oh ya, and I have to remember to pay back my parents $10...


Secondhand Stella said...

WoW! Those are so cool!!!!

Caramell said...

wow! your parents are genious! I wouldn't mind if my parents brought me such prints! ;D

jenloveskev said...

wow what a find!!! That is always first on my list for garage sales or flea market to look for any kind of old printmaking supplies- wood blocks, etching prints, type etc. I love it!!! There are just amazing!!!

Linda said...

I think Tip Top Bought Graftons, or Graftons bought Tip Top...I dunno, something like that. I brought the one that you let me have (yay! Right place right time!) to work and my boss flipped. She loved it and tried to convince me to try to sell it to Grafton's ( TipTop, Stonehouse, etc.) I said no naturally, plus I didn't think they would care. One of the sales people said that they started up Graftons again after years and years...blah blah blah.

E said...

These are so cool! I used to do tons of printmaking (namely etchings), but it's hard with no access to a printing press now :-(

The Semi Sweet said...

That is a great find! I have a friend who would be so jealous. He's a graphic artists and thrives off finds like these.

Abby said...

"I love studs (preferably unmarried and in firefighter garb..)"

Favorite phrase in this post! And I totally second that!

Orchid Grey said...

these are awesome! the school that I work at has a huge letterpress room full of stuff like this, what a great find! thank you for your comment on my blog, I added you to my blog roll!

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