(Vintage leather bomber that certainly came home with me.)
To put it very simply, Beaucoo is like an Instagram feed of change room pictures.
I take pictures in the change room all the time when I am shopping, so uploading to Beaucoo was just a fun way to share them. As I strive to shop smarter, it's nice to have evidence of what I tried on in order to make purchasing decisions later. I personally like to step back and re-evaluate whether an item would be a good fit for my life and wardrobe or whether I just want to buy an item to fill that momentary desire to just. buy. something.
Because Beaucoo is a community based app, you share your pictures and clothing reviews. It's handy to find people with similar body types and sizing and it's also handy to share information on current collections available in-store. For example, I loved a certain pair of pants at the Gap on the hanger but once I tried them on, they felt really flimsy and almost see-through. When I uploaded the picture of the pants, I also shared that information. Because sharing is caring.
Beaucoo is super easy and useful, but let's be honest, it's also just entertaining. It's fun to get a little glimpse at what others are bringing into the change room and to peek in at their shopping habits.
Also entertaining? The fact that I often do a head tilt when taking selfies... It's called The Lean and it gets progressively worse as evidenced below..
Get yourself the new Beaucoo app and follow me!
(Full disclosure: while this post and the opinions expressed are 100% mine, I was given a gift certificate as compensation in order to test drive the app.)